The Role of Sports Marketing with a Focus on (ROI) in Promoting Fencing in the Arab Republic of Egypt

Document Type : Original Article

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Faculty of Physical Education, University of Sadat City

Abstract

Marketing in its general form is one of the main important functions of all economic, social, service, sports or other establishments, this function has evolved over the past ten years until it reached the integrated marketing concept, which includes a number of activities and sub-functions, which must be taken care of and coordinated among themselves in light of the nature of the facility and the nature of what it offers and the nature of the target market , Interest has recently increased in the study and application of marketing concepts in most institutions of all kinds . The researcher's interest in choosing the topic of the role of sports marketing using (ROI) in spreading fencing in the Arab Republic of Egypt came as an important study, to know what should be sports marketing in fencing clubs in the Arab Republic of Egypt, which contributes to the spread of fencing sports, and the use of return on investment (ROI) in measuring the effectiveness of these marketing campaigns

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